A shopper reads your product page for eleven seconds. Make those seconds answer the question they came with.
Kajami Kexafi works with e-commerce catalogs to rewrite product descriptions, restructure category pages, fix image alt text at scale, and build review generation habits that hold up in organic search, not just paid clicks.
Informational consulting. No ad spend management, no guaranteed rankings.
Most catalogs grow the same way. A product gets added quickly, the description gets copied from a spec sheet, three photos go up without alt text, and a "buy now" button gets pointed at with paid traffic. It works, until the ad account gets expensive and the same page has to carry its own weight in search. That's the point where the content on the page starts to matter more than the budget behind it.
Five parts of the catalog that get rebuilt, not just polished
Each engagement moves through these areas at a pace that fits catalog size, whether that's forty SKUs or forty thousand.
Product descriptions that pre-answer questions
Copy written to address sizing, material, compatibility, and use-case questions before a shopper has to open a support chat or scroll to reviews looking for them.
Category page structuring
Heading hierarchy, internal linking, and on-page copy organized so search engines can understand what a category page is actually about, not just what it's called.
Image alt text at scale
A repeatable naming and description system for product photography, applied across an entire catalog instead of written one file at a time.
Review generation workflow
A structured sequence for requesting reviews after purchase and delivery, timed and worded to fit naturally into the post-purchase experience.
Reduced reliance on paid ads
Organic visibility work aimed at product and category pages so traffic doesn't fully depend on continuous ad spend to arrive.
One catalog, four angles
Descriptions built from actual buyer questions
Before writing, we pull the questions buyers actually ask: support tickets, review comments, search queries related to the product category. The description gets structured to answer the recurring ones early, instead of burying them under marketing language.
- Sizing, fit, and compatibility answered in the first few lines
- Technical specs formatted for scanning, not paragraphs
- Consistent tone across product lines
- Written with search terms buyers actually use
Category pages that explain themselves
A category page often gets treated as a shelf of thumbnails. Search engines read it differently. We add structured intro copy, clear heading order, and internal links that help both shoppers and crawlers understand what the category covers and how it relates to nearby ones.
- Heading hierarchy reviewed page by page
- Short, non-repetitive intro copy above the grid
- Internal links between related categories
Alt text written for a whole catalog, not one photo
We build a naming convention tied to product attributes such as color, angle, and use context, then apply it across the image library. This makes the process repeatable as new products get added, instead of starting from a blank field every time.
- Attribute-based templates per product type
- Descriptive, non-repetitive phrasing
- Applied across bulk image sets
- Reviewed against accessibility guidance
Asking for reviews at the right moment
Reviews accumulate on their own, slowly. A workflow that times a request to delivery, phrases it around a specific product detail, and follows up once tends to bring in more responses than a generic blanket email sent to every buyer.
- Timing tied to delivery confirmation
- Product-specific request language
- A single, non-repetitive follow-up
- Works alongside existing review platforms
From audit to a repeatable system
Audit the catalog
We review a sample of product and category pages, image alt text coverage, and existing review volume to see where the content is currently working and where it's quietly costing organic visibility.
Rewrite and restructure
Descriptions get rewritten around buyer questions. Category pages get reorganized with clearer structure. This phase is usually the longest, since it's where the actual content changes happen.
Apply at scale
Templates and naming conventions get applied across the wider catalog, so the fixes made on a handful of pages extend to hundreds or thousands without starting from scratch each time.
Monitor and adjust
Search visibility and review response rates get checked periodically, and the workflow gets adjusted where it isn't holding up, rather than left running unchanged indefinitely.
Your product pages get traffic, but the traffic depends entirely on ads staying on.
If organic search sends almost nothing to your category and product pages right now, that's usually a content and structure gap, not a budget gap. A short conversation is enough to tell whether that's the case for your catalog.
A response typically follows within one to two business days.
A closer look at the process
