What actually shows up in the deliverables
Every engagement is scoped around a catalog's size and current state, so the exact mix varies. Below is what's typically covered, described plainly rather than bundled into vague packages.
Product description rewrites
Existing descriptions get reviewed against a checklist of common buyer questions for that product category, then rewritten to close the gaps. Deliverables include finished copy per SKU and a short style guide covering tone, structure, and terminology so future descriptions stay consistent.
- Per-SKU description drafts
- A written style and structure guide
- Common-question checklist by category
- Notes on search terms considered
Category page structuring
An audit of heading order, intro copy, filtering labels, and internal links across category pages, followed by a revised structure applied to priority categories first and documented for the rest.
- Category structure audit document
- Heading and internal linking recommendations
- Intro copy for priority categories
- Template for remaining categories
Image alt text optimization
A review of current alt text coverage, followed by an attribute-based template system that can be applied across the full image library, including guidance for whoever adds new images going forward.
- Alt text coverage audit
- Template system by product type
- Bulk-applied alt text for priority sets
- Ongoing-use documentation
Review generation workflow
A defined sequence for requesting reviews post-delivery, including message templates and timing recommendations, set up to work with whichever review platform the store already uses.
- Request timing and sequence plan
- Message templates
- Platform-compatible setup notes
Organic visibility review
A periodic look at how product and category pages are performing in organic search, used to decide where the next round of content or structural work should focus.
- Organic visibility summary
- Priority list for next round of edits
- Plain-language explanation of findings
- No paid ad management involved
Not every catalog needs every piece at once.
A store with strong descriptions but no review workflow might start there. A store with thin category pages might start with structure. The first conversation is mostly about figuring out which piece matters most right now.
No obligation, just a conversation about what's currently missing.
Before reaching out
It depends heavily on catalog size and which areas need work. A focused category-structure project might run a few weeks. A full catalog rewrite across thousands of SKUs is a longer, phased effort.
No. This consultancy focuses on product page content, category structure, image metadata, and review workflows. It doesn't include managing or buying paid advertising.
Yes, often the engagement is structured around building templates and workflows that an in-house team can maintain going forward, rather than replacing that team entirely.
See the Integrations page for a rundown of the e-commerce platforms, review tools, and search consoles commonly involved in this kind of project.
No ranking outcome can be promised for any search engine. The work focuses on structure, clarity, and consistency, which are factors within a business's control.